Stock Up & Save Banner Game
When asked to develop creative to communicate limited-time offers for Original HP Ink during the back to school season, we saw an opportunity to do more.
We were asked to develop creative to communicate limited-time offers for Original HP Ink during key selling periods – the holiday season, post-holiday, and back to school. We saw an opportunity to do even more.
Working with HP and its agency partners, we created Stock Up and Save, which spoke to consumers across channels. We developed an in-banner game to extend the promotion to an interactive experience worth having, and sharing. Time spent with the game is time spent with the HP brand. And, historically, brand engagement tends to increase brand consideration and purchase intent.
The game performed over 300% beyond expectations with 216K plays and above benchmark play rate of 4.4%.
HP "Pays Back" Calculator Banner
Small business owners see the world through the lens of how quickly will they get a return on their investment. So to prove the point that HP LaserJet printers pay themselves off, we created an interactive calculator that tells you how quickly the printer will pay for itself based on number of users, pages printed per month and the number of marketing jobs printed.
Small business owners see the world through the lens of how quickly will they get a return on their investment. We created an interactive calculator that told them just how quickly HP LaserJet printers would pay for themselves.
HP ePrint Voken Banner
Creatively we took a "show me" approach to HP’s newest printing technology by providing relevant Cloud-based remote printing scenarios for both the consumer and business audience.
HP & AirPrint Mobile Banner
To take advantage of HP's exclusivity, we had to let Apple device users know how an HP ePrint Enabled Printer supports all their "mobility print needs." Working with HP and other agency partners we took the creative concept to where target consumers really live – on their Apple mobile devices.
We created an in-banner mobile experience so consumers could watch a video, learn about HP printers, find offers and locate retail partners on Google Maps – all without leaving the app or website.
Colossal Casserole "Pinable" Banner