http://www.brandondrew.com Brandon Drew | Art Direction + Design Wed, 14 Dec 2011 23:44:09 +0000 http://www.brandondrew.com en http://www.brandondrew.com/Net-More-Pages-iAd http://www.brandondrew.com/following/brandondrew.com/Net-More-Pages-iAd Wed, 14 Dec 2011 23:44:09 +0000 Brandon Drew | Art Direction + Design 2114624 "Net More Pages with Original HP Ink". Designer Proximity Canada <img src="http://payload.cargocollective.com/1/4/138363/2114624/iAd_3_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2114624/iAd_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2114624/iAd_2_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2114624/iAd_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2114624/iAd_splash_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2114624/iAd_splash_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2114624/iAd_gameplay_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2114624/iAd_gameplay_o.jpg" align="left" /> "Net More Savings" iAd Game Background Reinforce preference and drive purchase now for HP ink among High Usage Printers (Loyalists + Waverers) through Rich Media Mobile Experiences. Idea We created a highly targeted mobile ad served on Apple's iAd platform inviting users to "Net More Pages with Original HP Ink". The game mechanic leveraged the gesture controls built into the iPhone which made playing the game highly addictive. We also used the geo-data of the phone to locate the nearest retail partner plotted on our map. Results (first two weeks of launch) • Tap Rate: .55% (iAd average Tap Rate is between .5-.6% ) • Time Spent: 57.8 seconds (Avg. Time Spent is 60 seconds) • Video Plays: 27,099 (including 21,373 intro video plays) • Featured in Apple's iAd Gallery App Conversions • 42,054 game starts • 27,224 game completions • 4,975 taps to play the game again • 3,757 taps to view the main product pages • 13,621 taps to view the map main page • 2,203 map results http://www.brandondrew.com/HP-Global-LaserJet-Hub http://www.brandondrew.com/following/brandondrew.com/HP-Global-LaserJet-Hub Sat, 15 Oct 2011 15:49:19 +0000 Brandon Drew | Art Direction + Design 2051166 We developed a world-class global digital hub for HP's LES (LaserJet Enterprise Systems) that unifies LaserJet sub-brand experiences and becomes an integrated platform for supporting other LaserJet initiatives such as campaigns, social platforms and local promotions. Art Director & Designer Proximity Canada Visit UK Site → <img src="http://payload.cargocollective.com/1/4/138363/2051166/HUB_Homepage_1_1_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2051166/HUB_Homepage_1_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/HUB_Homepage_2_2_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2051166/HUB_Homepage_2_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/LES_Tablet_Mobile_3_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2051166/LES_Tablet_Mobile_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/1.0_Home_700.jpg" border="0" width="700" height="1120" width_o="700" height_o="1120" src_o="http://payload.cargocollective.com/1/4/138363/2051166/1.0_Home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/2.0_Index_Nov30_700.jpg" border="0" width="700" height="2240" width_o="700" height_o="2240" src_o="http://payload.cargocollective.com/1/4/138363/2051166/2.0_Index_Nov30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/2.3_BWMF_Nov30_700.jpg" border="0" width="700" height="2030" width_o="700" height_o="2030" src_o="http://payload.cargocollective.com/1/4/138363/2051166/2.3_BWMF_Nov30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/2.4_CMF_Nov30_700.jpg" border="0" width="700" height="1890" width_o="700" height_o="1890" src_o="http://payload.cargocollective.com/1/4/138363/2051166/2.4_CMF_Nov30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/3.1_Mobile-Printing_Index_Nov30_700.jpg" border="0" width="700" height="2000" width_o="700" height_o="2000" src_o="http://payload.cargocollective.com/1/4/138363/2051166/3.1_Mobile-Printing_Index_Nov30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/2.5_Printers-w-ePrint_Nov30_700.jpg" border="0" width="700" height="2391" width_o="700" height_o="2391" src_o="http://payload.cargocollective.com/1/4/138363/2051166/2.5_Printers-w-ePrint_Nov30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/2.6_Toner_Nov30_700.jpg" border="0" width="700" height="1471" width_o="700" height_o="1471" src_o="http://payload.cargocollective.com/1/4/138363/2051166/2.6_Toner_Nov30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2051166/3.2_Productivity-Index-Page_Dec7_700.jpg" border="0" width="700" height="1480" width_o="700" height_o="1480" src_o="http://payload.cargocollective.com/1/4/138363/2051166/3.2_Productivity-Index-Page_Dec7_o.jpg" align="left" /> http://www.brandondrew.com/Dr-Andrew-Weil-Identity http://www.brandondrew.com/following/brandondrew.com/Dr-Andrew-Weil-Identity Sat, 15 Oct 2011 01:49:18 +0000 Brandon Drew | Art Direction + Design 2151836 Dr. Andrew Weil Identity & Packaging Design Designer Jamieson Vitamins <img src="http://payload.cargocollective.com/1/4/138363/2151836/Weil_6_6_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2151836/Weil_6_6_o.jpg" align="left" /> Identity <img src="http://payload.cargocollective.com/1/4/138363/2151836/Weil_3_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2151836/Weil_3_o.jpg" align="left" /> Packaging <img src="http://payload.cargocollective.com/1/4/138363/2151836/Weil_2_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2151836/Weil_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2151836/Weil_1_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2151836/Weil_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/2151836/Weil_7_7_700.jpg" border="0" width="700" height="500" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/4/138363/2151836/Weil_7_7_o.jpg" align="left" /> Print Ads <img src="http://payload.cargocollective.com/1/4/138363/2151836/Weil_4_4_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2151836/Weil_4_4_o.jpg" align="left" /> Outdoor <img src="http://payload.cargocollective.com/1/4/138363/2151836/Weil_5_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/2151836/Weil_5_o.jpg" align="left" /> Banner Stands http://www.brandondrew.com/Monster-com-Acquisition-DM http://www.brandondrew.com/following/brandondrew.com/Monster-com-Acquisition-DM Fri, 12 Aug 2011 22:55:27 +0000 Brandon Drew | Art Direction + Design 1856073 Find out what’s on your mind and learn about Monster’s new 6Sense™ Search Technology. Art Director & Designer Proximity Canada <img src="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_1_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_2_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_3_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_4_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_5_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856073/Monster_DM_5_o.jpg" align="left" /> Background Monster wanted to promote its new 6Sense™ Search Technology as an innovative solution to the perceived job seeker shortage in the specialized scientific and technical consulting industries. Idea Direct mail pieces were delivered to HR Managers of medium to large-sized hi-tech companies throughout the US. The enclosed brochure and 20 Questions game is a light-hearted and engaging execution that goes straight to the heart of the target’s experience, effectively demonstrating how 6Sense™ helps identify and attract top talent faster. http://www.brandondrew.com/HP-ePrint http://www.brandondrew.com/following/brandondrew.com/HP-ePrint Fri, 12 Aug 2011 22:54:15 +0000 Brandon Drew | Art Direction + Design 1856063 Creatively we took a "show me" approach to HP’s newest printing technology by providing relevant Cloud-based remote printing scenarios for both the consumer and business audience. Art Director & Designer Proximity Canada <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_1_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_1_o.jpg" align="left" caption=" &quot;Airport Security&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_2_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_2_o.jpg" align="left" caption=" &quot;Airport Security&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_3_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_3_o.jpg" align="left" caption=" &quot;Airport Security&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_4_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_4_o.jpg" align="left" caption=" &quot;Airport Security&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_5_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Airport_5_o.jpg" align="left" caption=" &quot;Airport Security&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_1_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_1_o.jpg" align="left" caption=" &quot;Inking the Deal&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_3_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_3_o.jpg" align="left" caption=" &quot;Inking the Deal&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_4_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_4_o.jpg" align="left" caption=" &quot;Inking the Deal&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_5_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856063/HP_OJP_Inking-the-Deal_5_o.jpg" align="left" caption=" &quot;Inking the Deal&quot; Over the Page Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0000_01_700.jpg" border="0" width="700" height="660" width_o="700" height_o="660" src_o="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0000_01_o.jpg" align="left" caption=" ePrint Voken Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0001_02_700.jpg" border="0" width="700" height="660" width_o="700" height_o="660" src_o="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0001_02_o.jpg" align="left" caption=" ePrint Voken Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0002_03_700.jpg" border="0" width="700" height="660" width_o="700" height_o="660" src_o="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0002_03_o.jpg" align="left" caption=" ePrint Voken Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0003_04_700.jpg" border="0" width="700" height="660" width_o="700" height_o="660" src_o="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0003_04_o.jpg" align="left" caption=" ePrint Voken Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0004_05_700.jpg" border="0" width="700" height="660" width_o="700" height_o="660" src_o="http://payload.cargocollective.com/1/4/138363/1856063/PS_Inspiration_Voken_v4_0004_05_o.jpg" align="left" caption=" ePrint Voken Banners"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0000_HP EPRINT_700.jpg" border="0" width="700" height="418" width_o="700" height_o="418" src_o="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0000_HP EPRINT_o.jpg" align="left" caption=" ePrint Rich-Media Mobile Banner"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0001_PHOTOSMART_700.jpg" border="0" width="700" height="418" width_o="700" height_o="418" src_o="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0001_PHOTOSMART_o.jpg" align="left" caption=" ePrint Rich-Media Mobile Banner"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0002_SEE IT IN ACTION_700.jpg" border="0" width="700" height="418" width_o="700" height_o="418" src_o="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0002_SEE IT IN ACTION_o.jpg" align="left" caption=" ePrint Rich-Media Mobile Banner"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0003_REVIEWS_700.jpg" border="0" width="700" height="418" width_o="700" height_o="418" src_o="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0003_REVIEWS_o.jpg" align="left" caption=" ePrint Rich-Media Mobile Banner"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0004_TRADE IN_700.jpg" border="0" width="700" height="418" width_o="700" height_o="418" src_o="http://payload.cargocollective.com/1/4/138363/1856063/Crisp_Expando_416x320_0004_TRADE IN_o.jpg" align="left" caption=" ePrint Rich-Media Mobile Banner"/> <img src="http://payload.cargocollective.com/1/4/138363/1856063/ePrint-Photosmart_700.jpg" border="0" width="700" height="440" width_o="700" height_o="440" src_o="http://payload.cargocollective.com/1/4/138363/1856063/ePrint-Photosmart_o.jpg" align="left" /> ePrint Photosmart Premium Standard Banner <img src="http://payload.cargocollective.com/1/4/138363/1856063/ePrint-OJP_700.jpg" border="0" width="700" height="440" width_o="700" height_o="440" src_o="http://payload.cargocollective.com/1/4/138363/1856063/ePrint-OJP_o.jpg" align="left" /> ePrint OfficeJet Pro Standard Banner Background We were tasked with introducing consumers to HP ePrint technology and helping them understand how an HP ePrint Enabled Printer supports all their “mobility print needs.” We worked with HP and other agency partners to develop a global strategy based on customer insights and appropriate to the digital channel. Idea Creatively we took a, “show me” approach, providing relevant Cloud-based remote printing scenarios for both the consumer and business audience. Among our creative executions, we created rich-media mobile banners – and we collaborated with HP’s PR agency to create a unique live event – HP ePrint Live. Results Our mobile banners had an above average CTR at .53% and the mobile site received over 300K visitors. A mere six months after we were briefed, awareness of HP ePrint has risen from zero to %15, the # print jobs hit 450K in Jan ’11 alone, and HP has established its position as an unchallenged leader in the mobile printing space. http://www.brandondrew.com/MISC-Logo-Identity http://www.brandondrew.com/following/brandondrew.com/MISC-Logo-Identity Fri, 12 Aug 2011 22:53:41 +0000 Brandon Drew | Art Direction + Design 1856058 Various logo design and identity work. Focus Auto Group Identity <img src="http://payload.cargocollective.com/1/4/138363/1856058/foc_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/foc_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/foc_stationary_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/foc_stationary_o.jpg" align="left" /> Clean Room Construction Inc. Identity <img src="http://payload.cargocollective.com/1/4/138363/1856058/crc_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/crc_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/crc_stationary_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/crc_stationary_o.jpg" align="left" /> Phoenix Thermal Solutions Inc. Identity <img src="http://payload.cargocollective.com/1/4/138363/1856058/pho_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/pho_o.jpg" align="left" /> Zullo Contracting Identity <img src="http://payload.cargocollective.com/1/4/138363/1856058/zul_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/zul_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/zul_truck_10_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/zul_truck_10_o.jpg" align="left" /> Centro Formaggi Identity <img src="http://payload.cargocollective.com/1/4/138363/1856058/cen_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/cen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/centro_1_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/centro_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/centro_2_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/centro_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/centro_4_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/centro_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/centro_3_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/centro_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856058/centro_5_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856058/centro_5_o.jpg" align="left" /> http://www.brandondrew.com/HP-ePrint-LIVE http://www.brandondrew.com/following/brandondrew.com/HP-ePrint-LIVE Fri, 12 Aug 2011 22:52:05 +0000 Brandon Drew | Art Direction + Design 1856051 Improv ideas were submitted using HP ePrint technology from mobile devices across the USA and acted out by the Upright Citizens Brigade Theatre LIVE on Youtube. Art Director & Designer Proximity Canada Awards 2011 Digital Marketing Awards Best Use of Social Media - New Campaign – Silver Other Digital Media - Creative Use of Technology – Silver 2011 Canadian Marketing Association Awards Intergrated - Consumer Products – Bronze HP ePRINT LIVE Case Study HP ePRINT LIVE Teaser Video HP ePRINT LIVE Montage <img src="http://payload.cargocollective.com/1/4/138363/1856051/ePrintLive-Youtube_Static_700.jpg" border="0" width="700" height="663" width_o="700" height_o="663" src_o="http://payload.cargocollective.com/1/4/138363/1856051/ePrintLive-Youtube_Static_o.jpg" align="left" caption=" YouTube Pre-Event Masthead"/> <img src="http://payload.cargocollective.com/1/4/138363/1856051/ePrintLive-Youtube_Pre_700.jpg" border="0" width="700" height="663" width_o="700" height_o="663" src_o="http://payload.cargocollective.com/1/4/138363/1856051/ePrintLive-Youtube_Pre_o.jpg" align="left" caption=" YouTube Pre-Event Countdown Masthead"/> <img src="http://payload.cargocollective.com/1/4/138363/1856051/ePrintLive-Youtube_Live_700.jpg" border="0" width="700" height="663" width_o="700" height_o="663" src_o="http://payload.cargocollective.com/1/4/138363/1856051/ePrintLive-Youtube_Live_o.jpg" align="left" caption=" YouTube Live Event Masthead"/> <img src="http://payload.cargocollective.com/1/4/138363/1856051/ePrint-Pre-Youtube_4_700.jpg" border="0" width="700" height="649" width_o="700" height_o="649" src_o="http://payload.cargocollective.com/1/4/138363/1856051/ePrint-Pre-Youtube_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856051/ePrint-Live-Youtube_5_700.jpg" border="0" width="700" height="762" width_o="700" height_o="762" src_o="http://payload.cargocollective.com/1/4/138363/1856051/ePrint-Live-Youtube_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856051/ePrint-Phone_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856051/ePrint-Phone_o.jpg" align="left" /> Background We needed to drive behavior change among consumers and small businesses that ultimately lead to purchase of HP printers with ePrint. We wanted to infuse the ePrint experience into daily activities, to educate, inform, delight and reward those who embrace this new way of printing. And overall we wanted to create mass trial of ePrint among consumers/SMBs. Idea Working with friends at Porter Novelli we helped HP launch a live improv comedy show broadcast exclusively on YouTube with skits acted out based on user submissions via ePrint. HP ePrint Live demonstrated the spontaneity, simplicity and practicality of HP ePrint through hilariously crowdsourced improv comedy skits, designed to be shared virally. HP ePrint Live showcased the functionality of ePrint by having consumers around the world submitting skit ideas (via ePrint) to a printer on stage that the Upright Citizens Brigade Theatre acted out and provided quirky improv responses to. Results • 20 Minutes spent viewing on average • 5,000 ePrint improv suggestions (3,000+ in under 24 hours) • Over 5 million traditional media impressions • Over 8.8 million Twitter impressions • Over 130 media outlets covered the program including Mashable and The New York Times http://www.brandondrew.com/Stock-Up-Save-Game http://www.brandondrew.com/following/brandondrew.com/Stock-Up-Save-Game Fri, 12 Aug 2011 22:51:31 +0000 Brandon Drew | Art Direction + Design 1856049 An in-banner game created to extend a promotion into an interactive experience worth having. Art Director & Designer Proximity Canada <img src="http://payload.cargocollective.com/1/4/138363/1856049/1_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/2_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/3_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/4_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/5_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/6_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/7_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/8_700.jpg" border="0" width="700" height="346" width_o="700" height_o="346" src_o="http://payload.cargocollective.com/1/4/138363/1856049/8_o.jpg" align="left" /> The Stock Up & Save Challenge Game <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0000_Layer Comp 1_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0000_Layer Comp 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0001_Layer Comp 2_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0001_Layer Comp 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0002_Layer Comp 3_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0002_Layer Comp 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0003_Layer Comp 4_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0003_Layer Comp 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0004_Layer Comp 5_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0004_Layer Comp 5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0005_Layer Comp 6_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0005_Layer Comp 6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0006_Layer Comp 7_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0006_Layer Comp 7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0007_Layer Comp 8_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0007_Layer Comp 8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0008_Layer Comp 9_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0008_Layer Comp 9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0009_Layer Comp 10_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0009_Layer Comp 10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0010_Layer Comp 11_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0010_Layer Comp 11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0011_Layer Comp 12_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0011_Layer Comp 12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0012_Layer Comp 13_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0012_Layer Comp 13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0013_Layer Comp 14_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0013_Layer Comp 14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0014_Layer Comp 15_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0014_Layer Comp 15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0015_Layer Comp 16_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0015_Layer Comp 16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0016_Layer Comp 17_700.jpg" border="0" width="700" height="611" width_o="700" height_o="611" src_o="http://payload.cargocollective.com/1/4/138363/1856049/BOGO__0016_Layer Comp 17_o.jpg" align="left" /> Background We were asked to develop creative to communicate limited-time offers for Original HP Ink during key selling periods – the holiday season, post-holiday, and back to school. But, we saw an opportunity to do even more. Idea Working with HP and its agency partners, we created Stock Up and Save, which spoke to consumers across channels. We developed an in-banner game to extend the promotion to an interactive experience worth having, and sharing. Time spent with the game is time spent with the HP brand. And, historically, brand engagement tends to increase brand consideration and purchase intent. Results The game performed over 300% beyond expectations with 216K plays and above benchmark play rate of 4.4%. Play Game → http://www.brandondrew.com/Proximity-Pour http://www.brandondrew.com/following/brandondrew.com/Proximity-Pour Fri, 12 Aug 2011 22:51:03 +0000 Brandon Drew | Art Direction + Design 1856048 As an official sponsor of the 2nd annual TEDx Toronto after party, we had a unique opportunity to grow the Proximity brand among a select group of hard to reach thought leaders – all simply out to have a good time. So we thought to ourselves… What motivates people at a party? And then it hit us. The answer wasn't in our brains. It was in theirs. Concept, Art Direction & Design Proximity Canada TEDx Toronto - The Proximity Pour Case Study <img src="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_TV_1_700.jpg" border="0" width="700" height="500" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_TV_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_TV_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_TV_o.jpg" align="left" /> Proximity Pour Game Screens <img src="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Social_5_700.jpg" border="0" width="700" height="500" width_o="1400" height_o="1000" src_o="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Social_5_o.jpg" align="left" /> We used QR codes to serve up a party-themed version of Proximity.ca, and stickybits to give new media savvy partygoers the opportunity to post pics, videos and comments all night long. <img src="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Phones_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Phones_o.jpg" align="left" /> TEDx Afterparty Mobile Screens <img src="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Facebook_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Facebook_o.jpg" align="left" /> TEDx Afterparty Facebook Page <img src="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Blonde_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Blonde_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Girls_700.jpg" border="0" width="700" height="500" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/4/138363/1856048/Prox_Pour_Girls_o.jpg" align="left" /> Who would have thought? As official sponsor of the 2nd annual TEDx Toronto after party, the brief was simple – showcase our technology and thought leadership within the local agency community, with a goal to increase visibility and generate leads for new hire prospects. But getting the attention of this “seen-it-before” audience is difficult at the best of times. To do so while competing with free flowing drinks and a hot DJ only made the prospect that much more challenging. To be successful, the method of promotion would have to add to the fun of the party and be something truly new and unique. The Proximity Pour was all of these things. Conceived in partnership with InteraXon, the Proximity Pour was an innovative, thought-controlled experience that pushed the Proximity brand into new territory. The challenge to partygoers was simple… Using only the power of your mind, pour a virtual martini faster than your opponent and win an all-expense paid trip to the bar. With InteraXon’s custom code powering the thought-controlled, beta-wave-measuring back-end, we designed a flash game that connected with their EEG data processing system. Once outfitted with the special headset, the harder participants focused on the task in front of them, the faster their martini would flow. The installation was an immediate hit. Buzz about the Proximity/InteraXon collaboration reverberated throughout the venue and lineups to participate stretched across the room for most of the night. Approximately 50 potential contacts were actively engaged per hour over the five-hour event while many more crowded around to watch. Several high caliber leads were generated in the days following as a direct result of the activation.