Visa wanted to increase the use of payWave, it’s contactless payment method. There were two challenges. The first - people didn’t know they already had it on their card. The second – is saving a few seconds really such a biggie? We wanted to show that those few saved seconds actually help get you to what matters, faster.
So, as an official sponsor of the NHL during the playoffs, we made some tongue n’ cheek product demos with guys who live and breath the benefits of speed. Geared up and game faces on, Senator Jason Spezza and Canuck Alex Burrows took a tour around town and showed where and when Visa payWave could be used and the perks of saving a second or two with every transaction.