Senior Art & UI Director
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Aeroplan's Reimagined Travel Experience

Together with our agency partner, we worked to redesign Aeroplan's travel booking experience.

Itinerary Drawer

Travel Booking Flow

Background

How do you inspire & delight while managing a complex product, complicated inventory & high user expectations? We were asked to design a user-centered travel experience that increases spending, improves brand perception & results in higher customer satisfaction.

Idea

Aeroplan is your ultimate travel companion. Our goal is to be the undisputed leader in delivering the preferred loyalty program for Canada’s premium user.