Brandon Drew
Senior Art & UI Director
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InColor by HP

To demonstrate the value of HP color printers, we created an online tool to turn the colorless LinkedIn small business profile page into beautiful infographics using HP color.

Background

HP wanted to target small businesses and demonstrate the advantages of strategically using color in business tools.

There is data that shows that color dramatically improves business results.

For Instance:

  • Colour increases purchase motivation by up to 80%

  • Colour improves payment response time by up to 30%

  • Colour increases retention of messaging by 75%

We wanted to help increase consideration and preference for HP LaserJet and OfficeJet color printers and drive a strong association of color printing to the HP brand through an emotional business message.

Idea

We know that color has a big impact on small business –  so we created something to help them take advantage. Working with Linkedin, the #1 business network, we created an online tool to turn small business profiles into beautiful infographics using brilliant HP colour.