HP wanted to target small businesses and demonstrate the advantages of strategically using color in business tools.
There is data that shows that color dramatically improves business results.
Colour increases purchase motivation by up to 80%
Colour improves payment response time by up to 30%
Colour increases retention of messaging by 75%
We wanted to help increase consideration and preference for HP LaserJet and Officejet color printers and drive strong association of color printing to the HP brand through an emotional business message.
We know that color has a big impact on small business – so we created something to help them take advantage. Working with Linkedin, the #1 business network, we created an online tool to turn small business profiles into beautiful infographics using brilliant HP colour.
Now millions of companies across 11 industries have access to colorful infographics to print and share with potential customers and colleagues.